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Black Viewers Bolster NBA Playoff Ratings

Last week, Nielsen released the numbers reflecting what black households were tuning into on cable TV for the previous week, and reports show the NBA dominates the vast majority of the top 25. The...

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Nike Inks Massive Apparel Deal With The NBA

Late yesterday, news broke that the sportswear and retail giant Nike finalized a deal that would make it the exclusive apparel brand for the NBA, WNBA, NBA D-League. [Related: Marshawn Lynch Goes...

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[WATCH] LeBron James Turns 31 Today

Today, on Dec. 30, LeBron James turns 31 years old. The American pro basketball player was born in 1984 in Akron, Ohio. Even from a young age, he showed a natural gift for his basketball skills. He was...

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LeBron James Set to Produce and Appear in CNBC Reality Show

LeBron James is set to add reality TV star to his multimillion-dollar career résumé, but not in the traditional scandal and cat fighting way popular on many of the genre’s episodes. [Related: [WATCH]...

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LeBron James and the National Museum of African American History and Culture...

(Image: Twitter/@KingJames)   “No matter how much money you have; no matter how famous you are; no matter how many people admire you; being black in America—it’s tough,” said LeBron James, during a...

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Danny Green Is Proof That The NBA G League Is The Highway To Heaven

Spurs sharp-shooter Danny Green is from Long Island, so in the offseason it’s not odd to see him at various places around New York city, signing autographs and taking pictures with fans. Green made an...

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Top 5 Cities That Would Benefit the Most by the ‘LeBron Effect’

With three NBA championships and four MVP awards under his belt, LeBron James is arguably one of the greatest basketball players of all time. But the league’s most dominant player has much more to...

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Cleveland Cavaliers Owner is Waiving Rent for Small Businesses in Detroit

Cleveland Cavaliers owner Dan Gilbert has considered the woes of small businesses during the coronavirus pandemic. His real estate company, Bedrock, is introducing new measures to help small businesses...

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Shelly Cayette Becomes First Black Woman To Serve As EVP, CCO for NBA Team

The Cleveland Cavaliers have named the first Black woman to serve as executive vice president and chief commercial officer for an NBA team, according to News 5 Cleveland. Meet Shelly Cayette, the woman...

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Black Self-Taught Chef Gets Taste of Success Landing Cleveland Cavaliers and...

This Black chef in Akron, Ohio, is cooking up a long list of celebrity clients. Dion Millender turned his passion for cooking into a successful business after word spread, prompting the former...

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